Commercialising Innovation is an attempt to provide useful information to others who want to either develop technology businesses or take technology products offshore.
Many people are able to develop innovative technology products but then struggle to commercialise them successfully. The purpose of this booklet is to provide practical tips and guidance in the areas of sales, marketing and business issues.
The topics covered in the booklet include:
- Time To Market
- Market Need
- Crossing The Chasm
- Technology Enthusiasts
- Product vs Business
- Mentors & Directors
- Making Sales
- Unsolicited RFP’s
- Offshore Distribution Channels
- Your Competitor Might Be Your Customer
- Pricing Strategies, Business Plans, Success Indicators
- An Investors Ideal Entrepreneur
- How Do I Choose A Market
- Selling To Companies
- Sales Approaches
- Loss Reviews
- Export Markets
- Reference Sites
- Entrepreneur vs CEO
- Raising Capital.
Appendices cover topics such as Government Assistance, A Typical Vertical Market Software Company Budget, Profile of New Zealand ISV Market, Go to Market Checklist, Prospect Qualification Checklist, Business Plan Template and more.